“What’s Your Lunchtime Challenge?” Contest

Official Rules

Abbreviated Rules

NO PURCHASE REQUIRED. PURCHASE WILL NOT INCREASE ODDS OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY APPLICABLE FEDERAL, STATE, OR LOCAL LAWS, RULES OR REGULATIONS. CONTEST BEGINS SEPTEMBER 13, 2010 AT 12:00 AM EDT AND ENDS ON OCTOBER 13, 2010 AT 11:59 PM EDT.

Participation is open to legal residents in the continental United States, Hawaii and Alaska who are 18 years of age or older. One (1) Grand Prize Winner will receive a day for Winner and 10 friends with celebrity chef Alexandra Guaraschelli and a one year supply of Sara Lee Deli pre-sliced deli meats (via coupons). Approximate retail value (ARV) of Grand prize: $2,500 (the retail value of the prize does not include celebrity spokesperson’s fee, travel or incidentals associated with the execution of the grand prize for the Sara Lee Deli “What’s Your Lunchtime Challenge” contest). . Twenty-five (25) Runner-Up Winners will each receive a one year supply of Sara Lee Deli products (via coupons) with an ARV of $180. Total ARV of all prizes: $7,000. See Official Rules at www.Facebook.com/saraleedeli for complete details. Sponsor: Sara Lee Corporation, 3500 Lacey Road, Downers Grove, IL 60515.

“What’s Your Lunchtime Challenge?” Contest

Official Rules

The What’s Your Lunchtime Challenge? Contest ("Contest") is a submission contest where eligible participants may submit a written essay and photo described in Section 1 below. The winning photo and essay will be selected from among all eligible entries received using the judging criteria identified below. The official rules for the Contest including, but not limited to, entry requirements, how potential Winners will be selected and how the grand prize will be awarded, are set forth below (“Official Rules”).

1. HOW TO ENTER: The entry period for the Contest begins at 12:00 AM Eastern Daylight Time (“EDT”) on September 13, 2010 and ends at 11:59 PM EDT on October 3, 2010 ("Entry Period"). To enter the Contest, go online to the Sara Lee Deli page on Facebook (www.facebook.com/saraleedeli) and click on the link to access the Contest website (the “Sara Lee Deli Web Site”). OR, you may enter the Contest through a Contest portal on one of approximately 20 online media partner web sites (each a “Media Web Site”). After accessing the Sara Lee Deli Web Site or a Media Web Site (collectively referred to as “Web Sites”), complete the contest registration form and follow the instructions to submit an essay of 100 words or less describing the “lunchtime challenge” you face when feeding your child(ren) at lunchtime along with a photo of your child(ren) that depicts your lunchtime challenge (collectively, an “Entry”). Upon submitting, your photo and essay will be visible to all parties visiting the Web Sites. By entering this Contest, each entrant grants Sara Lee Deli, (the "Sponsor"), its agents, subsidiaries and affiliates an exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable right to publish, use, adapt, edit and/or modify such Entry, including any portion thereof, in any way, in any media now known or hereafter devised (including without limitation, the Internet), without additional compensation. Participant is expressly prohibited from utilizing the Entry for any purpose other than the Contest. Each entrant hereby represents and warrants that he/she is the original author of his/her Entry and the Entry does and will not infringe any third party's intellectual property or other rights, including without limitation, copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy. In case of a dispute over the identity of an entrant, the authorized account holder of the email address used to enter will be deemed to be the entrant. Entries must be suitable for publication, i.e., may not be obscene or indecent, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its reasonable discretion, during or upon completion of the Entry Period, to eliminate any non-compliant entry without notification. Entries must be received during the Entry Period in order to be eligible. The Sponsor’s computer is the official clock for the Contest. Limit one (1) Entry per person, household, and e-mail address. No mechanically reproduced entries will be accepted. All entries submitted become the sole property of Sponsor and will not be returned. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to the Sponsor and not to Facebook.

2. VOTING AND JUDGING OF ENTRIES: Voting for the eligible entries will take place on the Web Sites at the conclusion of the Entry Period, from approximately October 4, 2010 to October 13, 2010 (the “Voting Period”) and visitors to the Web Sites may vote for the Entry which they believe is the best Entry during the Voting Period. There is a limit of one vote per person per day and any use of automated voting methods or multiple email addresses or computers to vote multiple times may result in disqualification. A panel of judges from the Sponsor will select one (1) Grand Prize winning entry (the “Winning Entry”) from among the top twenty-five (25) Entries, as determined by popular vote, using the following equally weighted judging criteria: (i) creativity and uniqueness of the essay, (ii) ability of essay to capture the essence of a “lunchtime challenge” with child(ren), (iii) relatability of the challenge described in the essay to other moms, and (iv) how well the photo captures the essence of the lunchtime challenge including child(ren) described in the essay. In the event of a tied score among the Entries, the Entries involved in the tie will be reviewed by an additional judge who will serve as a tiebreaker, evaluating Entries according to criteria listed above and selecting the potential Winning Entry. The potential Winning Entry will be determined on or about October 20, 2010 from among all eligible Entries received. Decisions of judges are final and binding on all matters relating to this Contest. Potential Winning Entry is subject to validation and verification of eligibility and compliance with all terms and conditions set forth in these Official Rules.

3. ELIGIBILITY: Participation is open to legal residents of the continental United States, Hawaii and Alaska who are 18 years of age and older. Employees of Sara Lee Corporation, Second Street Media, O’Malley Hansen Communications, other media partners and all affiliated companies (and the immediate family members of all such employees, and all other with whom they are domiciled) are not eligible to participate in the contest or win prizes. The term immediate family members include parents, step-parents, spouses, grandparents, siblings, step-siblings, children, step-children, and grandchildren.

4. POTENTIAL WINNER NOTIFICATION: On or about October 21, 2010, the Sponsor will notify the potential Winner of the Winning Entry (the “Winner”) by email and/or phone. The potential Winner will be required to sign and properly execute, an affidavit of eligibility, liability waiver, and where legal, consent to publicity, and return it within five (5) days of notification. If the prize or prize notification is unclaimed or returned as undeliverable, or if a potential Winner fails to properly execute and return all forms described herein, and schedule the day spent with the celebrity chef as set forth in Section four herein, the prize will be forfeited and awarded to an alternate potential Winner. All properly claimed prizes will be awarded. If an entrant changes his/her telephone number, email address and/or street address after he/she enters the Contest, it is his/her sole responsibility to notify the Administrator (click here for email address) by the end of the Entry Period. Sponsor shall not be liable for any failure to notify if entrant does not update entrant’s contact information.

5. WINNER ACCEPTANCE: The Winner may waive their right to receive a prize. Prizes are non-assignable and non-transferable. No substitutions allowed, except that prize and individual components of prize packages are subject to availability and Sara Lee Deli reserves the right to substitute prizes of equal or greater value. The Winner is solely responsible for the reporting and payment of any taxes on prizes. Except where prohibited, participation in the Contest and acceptance of a prize constitutes the Winner's consent to the publication of the Winner’s name, likeness and/or image in promotional material from Sara Lee Deli, and to the inclusion of the Winner’s name and image in any other related publications or Web sites for any commercial or promotional purpose, in perpetuity, without limitation, approval or additional compensation, except where prohibited by law.

6. PRIZES: The one (1) grand prize to be awarded to the Grand Prize Winner (“Grand Prize”) consists of a home visit, or a mutually-agreeable location in the Winner’s community, from celebrity chef Alex Guarnaschelli. Alex will help solve the winner's lunchtime challenge by taking the Winner shopping and teaching the Winner and 10 friends new ways to approach this important meal with their family in mind. The Winner will also receive one year supply of Sara Lee Deli pre-sliced deli meats. Approximate Retail Value of Grand Prize (ARV): $2,500 (The retail value of the prize does not include celebrity spokesperson’s fee, travel or incidentals associated with the execution of the grand prize for the Sara Lee Deli “What’s Your Lunchtime Challenge” contest). Grand Prize celebrity day must occur on a mutually-agreeable date. No substitutions or transfers of Grand Prize permitted, except at Sponsor's sole and exclusive discretion. Grand Prize may not be exchanged for cash and may not be transferred. Twenty-five (25) Runner-Up Winners will each receive a one year supply of Sara Lee Deli pre-sliced deli meats with an ARV of $180. One year supply of Sara Lee pre-sliced deli meats will be awarded as 24 free product coupons for Sara Lee Deli pre-sliced deli meats. Total ARV of all prizes: $7,000.

7. PARTICIPATION: Participation in the Contest constitutes an agreement by each contestant to comply with these Official Rules and the administrator’s and Sponsor’s decisions, which are final and binding in all matters related to the Contest. Participants not abiding by these Official Rules may be disqualified. Sara Lee Deli reserves the right to cancel or modify the Contest if it determines, in its sole discretion, that fraud or technical failures have destroyed the integrity of the Contest. Sara Lee Deli also reserves the right to extend or limit the submission and voting phases without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules). In the event of cancellation, modification, or suspension, Sponsor reserves the right to select potential Winners from among all eligible, non-suspect entries received prior to the time of the event warranting such cancellation, modification, or suspension based on the judging criteria above. Notice of such cancellation, modification, or suspension will be posted at the Contest website.

8. LIMITATIONS OF LIABILITY: By entering the Contest, contestant agrees that (1) any and all disputes, claims, and causes of action arising out of or connected with the Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Contest but in no event attorneys' fees; and (3) under no circumstances will any contestant be permitted to obtain any award for, and contestant hereby waives all rights to claim punitive, incidental or consequential damages and/or any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Sponsor is not responsible for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet Service Providers, website, telephone or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for programming errors or for any technical malfunctions, failures, or difficulties, printing errors, clerical, typographical or other error in the offering or announcement of any prize or in any prize notification documents, or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture, or loss of, any information, or for lost, late, or misdirected mail, or any human error. Sponsor is also not responsible for typographical, printing or other inadvertent errors in these Official Rules or in other Contest materials.

9. CONSTRUCTION: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the contestant and Sara Lee Deli in connection with the Contest, shall be governed by, and construed in accordance with the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Illinois, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Illinois. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

10. GENERAL RELEASE: By entering the Contest, contestants release Sara Lee Deli, Sara Lee Corporation, Second Street Media, O’Malley Hansen Communications and any other promotional sponsors, and each of their respective parents, affiliated companies, directors, officers, employees, representatives and agents (“Released Parties”) from any liability whatsoever for any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with the Contest or with the acceptance, possession, or use of any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light).

11. SPONSOR: The Contest is sponsored by Sara Lee Corporation, 3500 Lacey Road, Downers Grove, IL 60515

12. DATA COLLECTION: The information collected via the Sara Lee Deli Web Site is subject to Sponsor’s privacy policy, which can be found at http://www.saralee.com/PrivacyPolicy.aspx. Information collected via one of the Media Web Sites is subject to the media partner’s privacy policy and will only be shared with the Sponsor if you opt-in to receive marketing communications from the Sponsor at the time of entry.

13. WINNERS LIST: For the names of prize Winners, available after 11/04/2010, visit www.Facebook.com/saraleedeli.